Operation Red Alert | A united voice to end large scale sex-trafficking in India by 2025.
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- CATEGORY: OPERATION RED ALERT
The Light of a Safe Village
With 18 months of intensive research we came up with very unique messaging on anti-trafficking and anti-domestic violence. We have moved away from the conventional DO’s and DON’Ts message and developed a positive message approach.
Reaching At-Risk Villages through an Interactive Comic Book: The Light of a Safe Village
The topic of trafficking is not a comfortable one. Its neither a light nor a happy one either. Its a serious message and thats why its tricky to communicate it effectively. Especially, to a crowd that is hearing about it the first time and doesn’t have high levels of literacy. Keeping all these limitations in mind, we recently developed a comic book called, The Light of a Safe Village to communicate the message of trafficking to people in the villages in the most interactive way possible.
With 18 months of intensive research we came up with very unique messaging on anti-trafficking and anti-domestic violence. We have moved away from the conventional DO’s and DON’Ts message and developed a positive message approach. This approach to our messaging was informed by first of its kind research we commissioned from the Behavioral Architects of Final Mile who have worked with the Indian Government, Bill & Melinda Gates Foundation as well as the UN and many others. The Final Mile research provided many critical insights into the compulsions of men on the supply and demand side, but quite significantly it found that pointing out the inherent and aspirational good that is in all of us is a much more effective and receivable approach than trying to create shock, outrage or anger about an issue.
The Story Behind Our Comic Book
We have used the research and input from many on the ground NGO and partners and came up with a very interactive comic book. We have already developed Volume 1 and distributed it in villages. It has been received with an overwhelmingly positive response from literate school girls and illiterate parents alike!
This comic book series will serve as a tool that will bring awareness about the issue of sex trafficking. The characters become the voice of awareness, not being too shy or too bound by culture to speak about these issues.The characters are easy for the local people to relate to and the graphics are designed so that all people will enjoy them.
We have translated the comic book and flyers into 4 languages and the next 2 are in process. Local language adaptation is necessary because India’s diversity means that literacy comes in 22 major languages with over 720 dialects! We aim to provide each community with resources in their local language.
Watch our work in action!
“Nothing happens just because we are aware of modern day slavery, but nothing will ever happen until we are.” – Gary Haugen
