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Anti-Trafficking Helpline 1800 419 8588

Our campaigns

Lack of awareness is the biggest barrier to preventing trafficking in India. This is why Mass Media Campaigns to build awareness about trafficking amongst the general Indian public is one of the Operation Red Alert Pillars.

Featured campaign  Past campaigns

VR Red Alert

Featured campaign

Notes To My Father

Notes to My Father is the world’s 1st documentary VR Film on sex-trafficking. We created it in partnership with Oculus, and an award-winning director.


Upcoming campaign

Good Father Campaign

The first national mass media campaign of Operation Red Alert will be launched later in 2016. Most details are not yet released to the public, but you can get the latest sneak peek and show your support in advance here.


Past campaigns

While Campaigns have yet to kick off under Operation Red Alert, My Choices Foundation has already run one viral campaign in India.

REspect2Protect Campaign

India’s favourite cricketers lead a campaign to encourage men and boys to respect women and girls in order to protect them. The campaign was joined by World # 1 batsman AB de Villiers who made a pledge in solidarity with India, because violence against women and girls is bigger than South Africa vs India.

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