This comic book is set in the local context of rural India so that the families we reach can relate to the setting and personalities of the comic characters. Each character has characteristics that make them immediately relatable as well as aspirational. Our approach is to inspire change through affirming and inspiring the good in our readers.
The 2-day safe village program is an innovative program designed to help people of all literacy levels to learn about trafficking. We do specific sessions for fathers, mothers, young girls and young boys.
With 18 months of intensive research we came up with very unique messaging on anti-trafficking and anti-domestic violence. We have moved away from the conventional DO’s and DON’Ts message and developed a positive message approach.