We are committed to stopping domestic violence and sex trafficking. We’ve come a long way, but there’s more to do.
My Choices Foundation aims to give women, children and families choices to live lives free from violence, abuse and exploitation.
We work to fulfil the mission by:
Empowering women and girls to become change agents in their own families and communities.
Educating at-risk women and girls, families and communities.
Ensuring a supportive environment for victims and their families.
Our four-pillar approach is grounded on a theory of change and guides the transformation we want to see in India.
OPERATION PEACEMAKER (STOP DOMESTIC VIOLENCE)
Prevent through awareness
Provide support through interventions
Protect survivor’s safety
Prepare men to be allies
OPERATION RED ALERT (END SEX TRAFFICKING)
Expose by mass media campaigns
Empower by national helpline
Eradicate at grassroots levels
Equip village custodians
Our values are the foundation of our actions and decisions. It reflects our priorities, attitudes and perspectives that we bring to work:
We believe that a better world is often just a choice away.
We are kind, caring, brave and passionate.
We act with courage, ask tough questions and challenge the status quo.
We always strive to find new and innovative ways to solve society’s tough problems.
We do the right thing and take responsibility for our actions.
We treat all with respect, dignity and integrity.
We trust the power of partnerships and collaboration.
My Choices Foundation began in early 2012 as “My Choices”, a Hyderabad-based NGO providing free, grassroots services to victims of domestic violence and their families. The vision of bringing an end to domestic violence by harnessing the power of local women to become agents of change in their own communities was the driving force that led to the birth and subsequent exponential growth of My Choices.
Since then, it has grown not only in its vision to address domestic violence through counselling and legal aid, but also to include the mission to eliminate sex trafficking in India by 2025. Red Alert was founded in early 2014, with the vision to prevent the trafficking of young girls for sexual exploitation. After an 18-month research, ground-building and training phase, Red Alert launched programs in October 2015.
In October 2015 My Choices and Red Alert, hitherto operating as two separate NGOs, officially became the two operations of My Choices Foundation.The two entities changed logos and names becoming Operation PeaceMaker and Operation Red Alert of My Choices Foundation but remained to do the same, impactful work.
My Choices Foundation is committed to using the most innovative methods to end domestic violence and prevent sex trafficking in India.