Our Story
We are committed to stopping domestic violence and sex trafficking. We’ve come a long way, but there’s more to do.
We are committed to stopping domestic violence and sex trafficking. We’ve come a long way, but there’s more to do.
My Choices Foundation aims to give women, children and families choices to live lives free from violence, abuse and exploitation.
We work to fulfil the mission by:
Our four-pillar approach is grounded on a theory of change and guides the transformation we want to see in India.
OPERATION PEACEMAKER (STOP DOMESTIC VIOLENCE)
OPERATION RED ALERT (END SEX TRAFFICKING)
Our values are the foundation of our actions and decisions. It reflects our priorities, attitudes and perspectives that we bring to work:
TRANSFORMATION
We believe that a better world is often just a choice away.
PASSION
We are kind, caring, brave and passionate.
COURAGE
We act with courage, ask tough questions and challenge the status quo.
INNOVATION
We always strive to find new and innovative ways to solve society’s tough problems.
ACCOUNTABILITY
We do the right thing and take responsibility for our actions.
EQUALITY
We treat all with respect, dignity and integrity.
PARTNERSHIPS
We trust the power of partnerships and collaboration.
My Choices Foundation’s credo is the foundation of who we are, what we do, and why we get out of bed each morning.
My Choices Foundation began in early 2012 as “My Choices”, a Hyderabad-based NGO providing free, grassroots services to victims of domestic violence and their families. The vision of bringing an end to domestic violence by harnessing the power of local women to become agents of change in their own communities was the driving force that led to the birth and subsequent exponential growth of My Choices.
Since then, it has grown not only in its vision to address domestic violence through counselling and legal aid, but also to include the mission to eliminate sex trafficking in India by 2025. Red Alert was founded in early 2014, with the vision to prevent the trafficking of young girls for sexual exploitation. After an 18-month research, ground-building and training phase, Red Alert launched programs in October 2015.
In October 2015 My Choices and Red Alert, hitherto operating as two separate NGOs, officially became the two operations of My Choices Foundation. The two entities changed logos and names becoming Operation PeaceMaker and Operation Red Alert of My Choices Foundation but remained to do the same, impactful work.
My Choices Foundation is committed to using the most innovative methods to end domestic violence and prevent sex trafficking in India.
In 2022, we mark our 10-year anniversary of My Choices Foundation. The first 10 years has been a fearless and passionate journey with a committed team – we are proud of our progress and humbled to have come so far since our humble beginnings in 2012. Over the years, our programmes evolved, our knowledge expanded, our team grew and reached millions of people.
From 2012 to 2021, My Choices Foundation has empowered millions of children, women, families and communities to make transformative choices to live lives free from abuse, violence and sexual exploitation in ten states – Andhra Pradesh, Bihar, Chhattisgarh, Jharkhand, Karnataka, Maharashtra, Odisha, Rajasthan, Telangana and West Bengal – in more than 6,500 locations across the nation of India. It would not be possible without the support of our generous donors over the course of the last 10-years.
Read about our journey in giving women and girls the choice to live a life free from violence and abuse in India.
Every person on our team has an important role to play. Get to know the incredible people behind the work of My Choices Foundation.
Read moreFrom our most powerful campaigns to the most raw and insightful looks at our field work - watch a collection of our favourite videos.
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