Operation Red Alert began in early 2014 with the vision to end sex trafficking in India by preventing girls from ever entering it. We spent 18 months building relationships with long standing NGOs in the field and listening to their concerns about the gaps in the national response, conducting landmark research into compulsions behind the behaviour of men who buy and sell girls for sex, and developing messaging that inspires lasting change. Building our 3 Pillars took time, and they are now each making an impact.
The number one barrier to ending human trafficking is awareness. The general Indian public is still largely unaware that trafficking exists, let alone that India has disproportionately more slaves than any other country in the world. We aim to see trafficking become something every Indian is committed to ending. If we are on #RedAlert, India's daughters will be safe.
Prior to our helpline, there was no exclusive, national helpline for sex trafficking. With 95 million mobile phones in the country this is an opportunity to put the power to take action in the hands of those who need it most. The helpline is based on a coalition effort of Operation Red Alert's partner NGOs, each providing different services to different geographic zones in India.
Preventing trafficking is impossible if we do not educate the families and villages that traffickers are targeting. In India, most families have no idea that their girls are being taken and sold into sexual exploitation. Most NGO's efforts are spent in rescue and rehabilitation of trafficked girls. The Operation Red Alert Safe Village Toolkit is reaching at risk villages around India, teaching families how to keep their daughters safe.
We celebrate stories of awareness, transformation of mindsets, and real action taken to end trafficking. These are the stories of our field workers, beneficiaries, and partners!
Sadaf’s classmate is a true example of a Guardian girl. She reported the case through our helpline and now Sadaf is back home safe.
Nazima is a 15-year-old who dreams of becoming a school teacher and is very studious. For a while, she wasn’t able to attend school because her mother, Alek Jaan, couldn’t afford to send her and her little sister. Her father died in 2015 when Nazima was in 6th grade.