Operation Red Alert | A united voice to end large scale sex-trafficking in India by 2025.

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Our campaigns

Lack of awareness is the biggest barrier to preventing trafficking in India. This is why Mass Media Campaigns to build awareness about trafficking amongst the general Indian public is one of the Operation Red Alert Pillars.

Past campaigns

While Campaigns have yet to kick off under Operation Red Alert, My Choices Foundation has already run one viral campaign in India.

REspect2Protect Campaign

India’s favourite cricketers lead a campaign to encourage men and boys to respect women and girls in order to protect them. The campaign was joined by World # 1 batsman AB de Villiers who made a pledge in solidarity with India, because violence against women and girls is bigger than South Africa vs India.

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