Meet out superheroes!
No, we are not talking about ‘Superman’ or ‘Ironman’, we are talking about our very own superheroes: Good Father, Informed Mother, Young Boy and Young Girl. These are the four characters from our comic book, the Light of a Safe Village!
This comic book is set in the local context of rural India so that the families we reach can relate to the setting and personalities of the comic characters. Each character has characteristics that make them immediately relatable as well as aspirational. Our approach is to inspire change through affirming and inspiring the good in our readers.
Let us give you an elaborate introduction of our characters aka superheroes:
The Good Father
Our approach to the fathers is to point out to them that they have the ability to be good fathers and to inspire them to be that Good Father. With our messaging, we also encourage them to keep their daughters in school, make sure their daughters are safe and not to get them married before the legal age. All of these will prevent trafficking.
The Informed Mother
The mothers messaging is quite unique, as the role of a woman is many times overlooked in India. In the comic the mother plays an active part in decision making and sharing information. Our messaging to the mothers includes motivating her to speak up when domestic violence, abuse, child marriage or selling a daughter is happening. We encourage them if they ever do need help – we are always there with our Helpline.
The Guardian Girl
This came from the question- who is the best person to look after a girl? The answer we found was – The girl herself. We want to equip girls to take care of themselves and to take care of their friends.
The “Cool” Boy
The Hindi work we use is “Hatke” which means “Different”. Different in a Cool way. We want to encourage the young boys and men that a change starts with them. If they respect girls, the village will be a safe villages for girls.
Vijai, Jaya, Rani and Rahul not only make a Safe Family but a Safe Village!